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Beginnings The nucleus of ABS-CBN Corporation began in 1946 with Bolinao Electronics Corporation (BEC). BEC was established by James Lindenberg, now dubbed as the father of Philippine television,[9] an American electronics engineer who went into radio equipment assembly and radio broadcasting. At that time, the largest media company was Manila Broadcasting, with DZRH as the leading radio station. In 1949, James Lindenberg shifted Bolinao to radio broadcasting with DZBC and masterminded the introduction of television to the country in 1953.

In 1951, Lindenberg partnered with Antonio Quirino, brother of then Philippine President Elpidio Quirino, in order to try their hand at television broadcasting. In 1952, BEC was renamed as Alto Broadcasting System or ABS. "Alto" was a contraction of Quirino’s and his wife’s first names, Tony and Aleli. Though they had little money and resources, ABS was able to put up its TV tower by July 1953 and import 300 television sets. The initial test broadcasts began on September of the same year. The very first full-blown broadcast, however, was on 23 October 1953, of a party in Tony Quirino's home. The television station was known as DZAQ-TV.

In turn, on September 24, 1956, the Chronicle Broadcasting Network (CBN) was organized. The network was owned by Don Eugenio Lopez, Sr. and the then Philippine Vice President Fernando Lopez. The following year, Don Eugenio acquired ABS from Quirino and Lindenberg. However, it was only on 1 February 1967 that the corporate name was changed to ABS-CBN Broadcasting Corporation (before it was named ABS-CBN Broadcasting Corporation, the name was reverted back to the precursor of the network, Bolinao Electronics Corporation or BEC). In 1958 the network's new headquarters at Roxas Boulevard was inaugurated, and all radio and television operations were consolidated into its two buildings, the radio stations at the Chronicle Building at Aduana Street, Intramuros, Manila, and the TV operations at the brand new Roxas Boulevard building in Pasay City.[10]

In the late 1950s, Don Eugenio's son, Geny Lopez saw the potential of TV to reach and link Filipinos across the archipelago. By the mid-1960s, the ABS network was leading the radio industry, with stations like DZXL and DZAQ Radyo Patrol, which featured journalists like Ernie Baron, Bong Lapira, Orly Mercado, Joe Taruc, Mario Garcia, Bobby Guanzon, and Rey Langit. ABS also made breakthroughs in the TV industry by achieving the country's first color TV broadcast, first satellite feed, and first use of videotape, among others. It featured top shows then, such as Your Evening with Pilita and Tawag ng Tanghalan, the country's first comedy show Buhay Artista, first Philippine gameshow, What's My Living and the first noontime show Student Canteen, among others.[10]

On June 14, 1961, Eugenio Lopez, Jr. built the first provincial TV station in Cebu airing 4 hours with the tallest tower (in that time) in Cebu measuring 216 feet. Two years later, the network's first test color broadcasts began. Color broadcasts started in November 1966, the first in the Philippines and Southeast Asia as the network was tagged as the First in Color Television, with full color broadcasting beginning in 1971 at all national television stations.[10]

On December 18, 1968, ABS-CBN opened its new Broadcast Center on Bohol Avenue, Quezon City, where it still stands today. At the time, it was the most advanced facility of its kind in Asia. The station again made breakthroughs by using the first live satellite transmissions from abroad, foremost of which was the first moon landing in 1969 and

in the 1968 Summer Olympics in Mexico the year before. The network enjoyed a big portion of the ratings and won various awards and recognitions from different organizations.[10]

In 1970, the network owned and operated 2 national television networks and 12 regional television stations, 6 national radio and 15 regional radio stations nationwide. [edit]Martial law era

The station suffered a setback upon the declaration of martial law. On midnight of 22 September 1972, a day after the declaration of Martial Law, ABS-CBN and its affiliate stations were seized. Geny Lopez, the president of the company, was imprisoned and held without trial for five years until he and his cellmate Sergio Osmeña III launched a daring jailbreak in 1977 and sought asylum in the United States. The network itself was taken over by Roberto Benedicto, a presidential crony, who used the Broadcasting Center at Bohol Avenue, then renamed as "Broadcast Plaza", as the home of MBS-4.[10] Channel 2 would later be relaunched as the BBC-2, with a completely new logo, slogan and a theme song from Jose Mari Chan entitled "Big Beautiful Country" and sung by various artists. BBC-2 later moved to new headquarters in Broadcast City (also in Diliman, Quezon City) in 1978. [edit]Capture of Broadcast Plaza (MBS-4)

At the height of the People Power Revolution, military reformists, believing that television would be a powerful tool to aid the revolution, attacked and took over the ABS-CBN Broadcasting Center. On 24 February 1986, former ABS-CBN talents put the station back on the air and televised the drama of the unfolding uprising, thereby contributing to the strength of the revolt.[10] [edit]Growth

On 28 February 1986, after the Revolution, Geny Lopez returned to the country after self-exile in the United States and started rebuilding from what was left of the station. Recovery was difficult and resources were low, hence, former ABS-CBN employee Freddie M. García was brought in to rework the station's programming. By 1988, ABS-CBN had regained its foothold in Philippine TV ratings.

On 1 March 1987, Channel 2 was relaunched with the live musical special, The Star Network: Ang Pagbabalík Ng Bituin (The Return of the Star) which noted for the then-brand-new numerical white tri-ribbon channel 2 logo with a white rhombidal star (from 1988 to 1992 the ribbons were tri-coloured in red, green and blue) as a centrepiece of the network's revival. Within the year, ABS-CBN also beefed up its news programmes with TV Patrol, anchored by a team of newsreaders composed of now former Vice-President Noli de Castro, Mel Tiangco, Frankie Evangelista, and Angelique Lazo, with the late Ernie Baron telling the daily weather forecast. Other reputable news programmes followed, such as Magandang Gabi, Bayan and Hoy Gising!. The entertainment programmes of ABS-CBN were also revamped with series that previously aired on RPN-9 and IBC-13: (Eat Bulaga!, Okey Ka Fairy Ko!, The Sharon Cuneta Show, Coney Reyes on Camera) while producing original content (The Maricel Soriano Drama Special, Palibhasa Lalake, Home Along Da Riles). Another feature of its return to the top of the ratings is the introduction of the live-action sentai and tokusatsu show formats (with Bioman and Shaider) to Philippine television. Filipino-dubbed anime programmes, another network and Philippine television first, would only begin in the transition to the 1990s.

In 1989, ABS-CBN shifted to satellite broadcast, enabling the entire country to watch the same programmes simultaneously. This was also the very year when the network began international broadcasts to Guam and Saipan, Northern Marianas, also via satellite, yet another first for Philippine and Asian television. Slowly, the station inched its way to financial recovery, which it achieved by 1990, regularly garnering around 70% of the market. According to their website, they reach 97% of all households in the country and provide content for Studio 23 on UHF and for 9 cable channels.

On 27 May 2010, the conglomerate dropped the word "Broadcasting" from its corporate name. According to Eugenio Lopez III "[it] is a response to the changes in the media landscape brought about by technology. The media business has gone beyond merely broadcasting to encompass other platforms.”[11] [edit]Expansion

Aside from its flagship broadcast television network ABS-CBN, the company broadcasts to many Filipino expatriates around the world through The Filipino Channel. The company has also diversified into film production (ABS-CBN Film Productions, Inc.), music production (Star Recording, Inc.), visual effects (Roadrunner Network, Inc.) print publication (ABS-CBN Publishing, Inc.), and new media (ABS-CBN Interactive). In August 2008, it inked a deal with Sorensen Pacific Broadcasting to broadcast its news and entertainment programs to its television and radio broadcasting properties in Guam and Northern Mariana Islands. In 2007, Myx TV, a premium television network was launched in the United States. The network caters to the Asian-American youth community in the United States with the primary focus on playing music videos from different artists, genres, and countries. Years later Bro, a men-focused channel was added to its rosters of international networks.

In 1996, ABS-CBN introduced its second broadcast television network Studio 23 as well as the cable channels Myx (music), ABS-CBN News Channel (news), Cinema One (movie), the Lifestyle Network (home and lifestyle), Kapamilya Channel (regionally produced shows.), Hero (Tagalog dubbed anime), DZMM TeleRadyo (interactive news) and Knowledge Channel (educational). In the first quarter of 2008 three additional cable channels were added namely Balls (sports), Velvet (women-oriented) and the now defunct Maxxx (men-oriented). The network's radio stations include DZMM Radyo Patrol 630 (630 kHz AM-Manila), Tambayan 101.9 (DWRR 101.9 kHz FM-Manila), and regional FM stations under the brand My Only Radio For Life!.

ABS-CBN has established regional stations and news bureaus to handle operations in different areas throughout the Philippines and throughout the world. ABS-CBN Global Ltd., a division of ABS-CBN that is responsible for overseeing all of its international assets has offices and news bureaus throughout the world. ABS-CBN International, one of the largest international subsidiary of ABS-CBN is based in Redwood City, California. In 2008, a broadcasting and studio facility in Redwood City, California was built to further expand their programming and technical capabilities. In the same year, San Francisco International Gateway, a teleport company and a subsidiary of ABS-CBN that was incorporated in Richmond, California started to operate. SFIG provides teleport services through its 2.5 acre facilities which consist of 19 satellite dishes and 9 modular equipment buildings.[12]

ABS-CBN affirms its social responsibility with its slogan, "In the Service of the Filipino", and through the work of ABS-CBN Foundation, Inc.. Through media, the foundation has delivered E-TV (Educational Television) DVDs to hundreds of public schools in the country that benefitted students. The foundation is also the umbrella organization of such foundations such as the Knowledge Channel (KCh) Foundation, Bantay Bata (Children's Watch), Bantay Kalikasan (Environment Watch), and ABS-CBN Bayan Foundation (formerly, ABS-CBN Bayan MicroFinance).

Geny Lopez died of a heart attack and cancer on 29 June 1999 in West Avenue Medical Center in Quezon City. This happened on the same year when the network inaugurated its Millennium Transmitter in the corporation grounds, resulting in a more clear signal for its television and radio stations nationwide, and put up its own grand New Year's Day broadcast for the year 2000 in 3 simultaneous locations. [edit]The Kapamilya network

In 2003, during the television station's 50th anniversary, ABS-CBN launched its present brand name, "Kapamilya" (literally means "a member of the family"). Its international unit ABS-CBN Global Ltd. plans to undertake an initial public offering (IPO) the following year and might list on the Singapore Stock Exchange to help finance its expansion plans.[13]

The network celebrated its golden anniversary in 2003. The network held its Kapamilya Homecoming, which gathered over 4,000 former employees and talents for a grand reunion at ABS-CBN’s compound in Bohol Avenue, Quezon City. The network also launched a promo called "Treasure Hunt", where the people were invited to bring their oldest television, radio sets, microphones, and posters. The network also celebrated its 16th year reign in the TV ratings, with 13 of their shows included in the Top 15 daily programs in TV. ABS-CBN also launched new shows such as the then phenomenal Meteor Garden etc. The company also did a nationwide caravan, showcasing the network's talents.

In October 2003, the network held a month-long celebration of ABS-CBN and Philippine TV's 50th year.[14] The station produced two commemorative documentaries about the station's contribution in news and entertainment. Sa Mata ng Balita encapsulated some of the most unforgettable, most remarkable, and most celebrated landmarks of the last 50 years as captured by television news. 50 Taong Ligawan: The Pinoy TV History, on the other hand, was the first extensive television documentary done about the history of Philippine Television and the evolution of Philippine entertainment. For the celebration's finale, the broadcasting giant capped its 50th anniversary with a spectacular extravaganza dubbed as Kapamilya: ABS-CBN at 50,[15] held at the Philippine International Convention Center (PICC) in Pasay City. It was hailed as one of the biggest media events of the year. The Lopez-led network rolled out the red carpet to welcome its high-profile guests from the business, advertising and media sectors, politics, members of the diplomatic community, with many of the society’s luminaries and glitterati. Valued friends and supporters of the network throughout the five decades also attended the grand affair. The network's official 50 Years station id won an Award for Excellence in the 2004 Golden Quill Festival. [edit]Recent Developments

In 2008, The Wall Street Journal Asia ranked ABS-CBN as the 7th most admired company of the Philippines; being the only media company included on the list, the company also received the Innovation Award for its innovation in internet TV with its TFC Now! service.[16]

In 2008, ABS-CBN celebrated their 55th year in television. For the first time, ABS-CBN started the year by launching three primetime shows namely Lobo, Palos and Kung Fu Kids. A new station ID entitled "Beyond Television" was launched, the new TV plug depicts the growth of ABS-CBN from a small television network that started in 1953 into a media conglomerate that has businesses beyond television.[17]

On April 26, 2009, ABS-CBN is the only media company to be cited as one of the country's top 15 listed companies in corporate governance, as shown by an annual survey of the Institute of Corporate Directors (ICD).[18] It was the only media company to garner a score of 90 percent or higher in the 2008 Corporate Governance Scorecard, a survey of corporate governance practices among 172 publicly listed companies in the country.[18] During the historic 2010 Philippine presidential election, in response to the first automation of the election in the country, ABS-CBN utilized a technology from Orad Hi Tech Systems Ltd. that utilizes the principles of augmented reality.[19] The technology uses real-time image processing system for live broadcasts of 3D computer-generated imagery against a real set or background. ABS-CBN also used what is probably the biggest touch screen display ever used in a Philippine television show as well as a huge WAR (Wireless Audience Response) room that is specifically designed for the election coverage.[20] The coverage of ABS-CBN became the third top trending topic worldwide on the social networking site Twitter.[21][22]

On June 17, 2011, the conglomerate announced the construction of a state-of-the-art sound stage facility for a cost of 6 billion pesos. A 15 hectare lot in San Jose del Monte, Bulacan was acquired later that year for 75 million pesos. The facility will be comprised by six sound stages and a backlot. The first sound stage is expected to be completed by 2012.[23]

On December 19, 2011, ABS-CBN Corporation acquired the patented weather forecasting system from Weather Central, LP, a United States-based company.[24][25][26]

On January 1, 2013, Charo Santos-Concio was appointed as the new chief executive officer of the company taking over Gabby Lopez. Lopez remains the chairman of the company.[27] [edit]

When it came to 60th year to Eugenio Lopez, a new logo appears.

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